Even the unusual architecture, which behind the fully glazed facade shows the principle of the annual rings of a tree trunk, symbolically combines duration and change. Modern presentation techniques with pictures, presentations, and multimedia elements put the numerous exhibits into their historical context and bring the past to life. The corporate history of today's AUDI AG is also addressed as is the rapid technological development of the automotive industry in the last century. By embedding the exhibits in economic and social conditions, the museum mobile is much more than just an art museum: A visit is not just a walk through the entire history of the automobile, but also a fascinating look back at the 20th century with its revolutionary changes.